Leap Institute for Innovation and Entrepreneurship

Digital Marketing Trainer

Full Job Description

The Digital Marketing Trainer is responsible for designing, developing, and delivering training programs focused on digital marketing strategies, tools, and techniques. This role requires expertise in various areas of digital marketing, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and analytics. The trainer must effectively transfer knowledge and practical skills to individuals or groups within an organization, empowering them to excel in digital marketing roles.

Key Responsibilities:

  • Curriculum Development:
  • Develop comprehensive training materials, modules, and resources covering various aspects of digital marketing, tailored to meet the needs and skill levels of participants.
  • Incorporate case studies, real-world examples, and industry best practices into training materials to enhance relevance and applicability.
  • Stay updated on emerging trends, tools, and technologies in digital marketing to ensure training content remains current and relevant.
  • Training Delivery:
  • Conduct engaging and interactive training sessions on digital marketing strategies and techniques, utilizing a combination of lectures, workshops, and practical exercises.
  • Demonstrate the use of digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, and others.
  • Provide guidance and mentorship to participants, fostering a collaborative learning environment and encouraging experimentation and innovation.
  • Skill Assessment and Evaluation:
  • Assess participants’ existing knowledge and proficiency in digital marketing through pre-training assessments and surveys.
  • Monitor participant progress throughout the training program, providing individualized feedback and support as needed.
  • Conduct post-training evaluations and performance assessments to measure the effectiveness of the training and identify areas for improvement.
  • Technical Support:
  • Offer technical assistance and troubleshooting support to participants encountering challenges with digital marketing tools and platforms.
  • Provide guidance on campaign setup, optimization, and performance tracking to ensure participants achieve their marketing objectives.
  • Stay informed about changes in algorithms, policies, and guidelines across digital marketing channels to offer timely support and advice.
  • Collaboration and Communication:
  • Collaborate with other trainers, subject matter experts, and stakeholders to align training programs with organizational goals and objectives.
  • Communicate effectively with participants, managers, and stakeholders to ensure clarity and understanding of training objectives, expectations, and outcomes.
  • Solicit feedback from participants and stakeholders to continuously improve training programs, materials, and delivery methods.

Requirements:

  • Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or related field.
  • Proven experience in digital marketing roles, with a strong understanding of SEO, SEM, SMM, email marketing, content marketing, and analytics.
  • Previous experience in designing and delivering training programs or workshops in digital marketing, preferably in a corporate or educational setting.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, Mailchimp, Hootsuite, etc.
  • Excellent communication, presentation, and interpersonal skills, with the ability to convey complex concepts in a clear and engaging manner.
  • Strong analytical skills and attention to detail, with the ability to interpret data and metrics to inform marketing strategies and decision-making.
  • Relevant certifications in digital marketing (e.g., Google Ads, Google Analytics, Facebook Blueprint) are desirable but not required.

Why Leap:

Opportunity to work with a talented and passionate team.

Ongoing training and development opportunities.

A dynamic and collaborative work environment.

Chance to make a meaningful impact in a growing company.

Cutting-edge projects and innovative technology.

If you are looking to contribute to a forward-thinking company’s digital success, we encourage you to apply with your resume detailing your relevant experience and achievements.

Note: We’re committed to creating a culture where employees feel mental peace and value. And we are proud to get an excellent ​​Work Happiness Score from our employees.

Job Type: Full-time | 09:30 Am to 5:30 pm | 5 days a week

Job Type: Full-time (Rawalpindi/Islamabad)

If you are passionate about being a true mentor and ready to contribute to positive societal change, we want you on our team! Apply now by sending an email to [email protected] or reach out via call/WhatsApp at +92 310 1555 523. Join Leap Institute and be a part of transforming education for the digital age.

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